Problem
The experience of coffee shops revolve around sit-down activities such as socializing, studying, eating, and small hobbies like reading. While this is a successful component of coffee shops, there lacks an avenue for enjoying a drink while walking about.
Solution
This coffee shop combines with a plant nursery to provide a fuller experience for customers. While a sit-down component is still utilized, customers can walk around the nursery and take in the beauty of nature at the same time as enjoying their drink.
Target Audience
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Multitaskers and busy people
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Plant and coffee lovers
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Eclectic friend groups
Branding
This logo combines coffee and plant graphics into a unified design. The left half of the icon is a plant in a pot, and the right half is a coffee cup with steam. The logo type mimics the icon by incorporating the coffee swirl "r" into a stem for a plant.
Shop Design
Shared Grounds is a cozy and earthy shop focused on connecting with nature and with friends. The shop contains lots of cushions for comfort but also rough textures like wood and brick. Various types of seating is used to suit everyone's preferences.
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Earthy colors and materials
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Various seating for privacy and comfort
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Indoor and outdoor components
The coffee counter serves all the usual cafe items as well as some plant-themed treats. Want something to take home? Grab a coffee mug, coffee bean bag, or coffee book on your way out and share your experience with others.
The plant counter operates like the coffee side but with plants instead! Order a plant cutting to propagate at home or grab a cup of specialty dirt for a specific picky plant. Also available are supplies like watering cans and a plant book.
The coffee counter serves all the usual cafe items as well as some plant-themed treats. Want something to take home? Grab a coffee mug, coffee bean bag, or coffee book on your way out and share your experience with others.
The plant counter operates like the coffee side but with plants instead! Order a plant cutting to propagate at home or grab a cup of specialty dirt for a specific picky plant. Also available are supplies like watering cans and a plant book.
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Packaging
Hydrangeas change color based on how acidic their soil is, and coffee beans make soil more acidic. Our Shared Grounds coffee bags reflect this fascinating fact, and feature three different hydrangea colors for three different roast options.
Hydrangea
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Roast
Coffee Merch
Coaster
Enjoy any coffee at home with our coffee mug and coaster!
Book
The Shared Grounds book features a double cover with coffee recipes located in one half of the book and plant care tips in the other.
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